User Research
Powered By User Insight
Why is user research so valuable? Because it sheds light on what the actual product user needs! User research is one of the most effective ways to get valuable insights into customer behaviors, paving the way for informed and confident design and business decisions.
Using in-depth data to personalize experiences means increased brand awareness, loyalty, and recognition. And that ultimately leads to growth and profit. That's our kind of win-win.
Understanding what your customers truly want and need from you today is the first step to better experiences tomorrow. And we can help you do that.
The Inventive User Research Process
We tailor our approach to user research to achieve effective design solutions whether it's a website redesign, new app, or internal system. We want to help get you to that desired future state so we begin with the questions that will allow us to understand what is blocking you.
Market Research
Every digital project begins with understanding the audience. Our research uncovers who your customers are, their needs, goals, frustrations and pain points. This understanding informs the representative user personas we create that will empower you to develop stronger connections with your customers as a whole.
A significant aspect of this research is understanding the user's context and environment. Where are they when they use your product, and what else is competing for their attention? Having this insight is crucial to truly creating an experience that feels effortless and improves lives.
We place value in clearly defined mental models and predict how these models will affect user decisions and actions. In doing so we identify paths to meet their needs that we can test and further refine.
Common audience research methods include:
- User interviews
- Observations
- Surveys and questionnaires
- Focus groups
- Customer Reviews
- Stakeholder interviews
Usability Research
Usability research is all about seeing where we’re at. We observe real users as they interact with your product as it exists today. Using task completion rates and feedback we begin to identify areas for further scrutiny.
We identify top tasks and then ask questions like:
- Can users be successful?
- Is there anything holding them back?
- What is frustrating them?
- What do they experience that is unexpected?
Identifying flaws and difficulties in usability is the first step in making the user experience better. With direct user feedback and quantifiable results, we make recommendations for improvements.
“Don’t just build a product, solve a problem.”
User Research Success Stories
Creating great design is all about telling a story and bringing your ideas to life. Creating great user experiences means we’re making that story personal to your customers. We’ve helped countless businesses understand their audience and craft incredible user experiences. Here are a few success stories.
ProGrade - Development & SEO \ Launch of brand new website and e-commerce platform
Insight From Our User Research Experts
Conducting user research in order to build a detailed narrative around the user helps us to walk in their shoes and understand where they’re coming from. Learn more about our unique approach to user research and the benefits it can have for your business.
Our Arsenal of User Research Tools
The most important part of user research is connecting with users. Whether it’s a screen share, or we’re standing at their elbow while they work, it’s an activity of observation and communication. We will always utilize the best tools available to help make that happen in a comfortable and natural way.
Meet The Design Team
Brent Jones Product Designer
Melanie Berezoski Product Designer
Alvin Jackson UI/UX Designer